On paper a shared lead is cheaper than an exclusive one. But the sticker price is not the real cost. When the same homeowner is sold to four or five contractors, your effective cost is the price you paid divided by your share of a bidding war — and that math is rarely in your favor.
The right question is not "what does the lead cost?" but "what does a won job cost?" Once you measure cost per acquisition instead of cost per lead, exclusive appointments usually win clearly.
Shared leads pit you against every other roofer who bought the same contact, so you compete on speed and price from the first second. Exclusive appointments are yours alone — the homeowner only speaks with you.
When you are not racing competitors, you can have a real conversation, build trust, and hold your price. Exclusive appointments typically close at a much higher rate, which lifts margin even though the per-lead price is higher.
Divide your total lead spend by jobs actually won. A pile of cheap shared leads with a low close rate often costs more per signed job than a smaller set of exclusive appointments that convert.
They can fill a pipeline cheaply if you have a fast, high-volume call center to win the bidding war. For most contractors who sell on trust and value, exclusive appointments produce a better cost per won job.
We onboard only one contractor per ZIP code, so every appointment in your territory is routed to you alone and never resold.
Exclusive homeowner appointments start at $180 with no monthly retainer — you pay per booked appointment.
See if your ZIP code is still open and start getting exclusive, pre-qualified roofing appointments.